Brief:
 In order to celebrate National Read a Book day we wanted to invite millenials to read literary classics. 

Execution: 
We created a series of online articles with irresistible clickbait titles. Then, we placed the complete literary work that inspired the title inside the article for people to read. 

Recognitions:
 One Show 2018 / Merit / Craft Writing 
 One Show 2018 / Merit / Branded Social Campaign  
Webbys 2018 / Nominee / Content & Marketing 
Cannes Lions 2017 / Bronze / PR 
Cannes Lions 2017 / Bronze / Cyber
 Facebook Award 2017 / Global Winner / Haha
 USH Idea Award 2017 / Silver / Cyber
 USH Idea Award 2017 / Bronze / PR


Credits
Agency: Dieste
Client: The Wild Detectives 
Chief Creative Officer: Ciro Sarmiento
Associate Creative Directors: Raúl Méndez, Marina Cuesta
Head of Art: Gustavo Zapata
Copywriter: Marta Matías
Art Director: Jesse Echevarría
Executive Producer: John Costello
Director of Digital Iniciatives: Matías Jaramillo

Production House: Infinite Fiction
Audio: Deaf Mule



Back to Top