Big coffee chains have put in vogue adding extra flavors and ingredients, to an extent that it makes us forget the main ingredient: coffee. Nevertheless, there are many coffee drinkers who enjoy the taste and simplicity of a good cup of coffee. We want to give a nod to our consumers, the true coffee lovers who are not into the “fluff” and trendy orders from coffee shops. And we’ll remind those who are not in the know the fundamental part of a cup of coffee, which is: COFFEE.
The two prints are made to enjoy its reading. The typographic name is part of the design that makes the piece attractive. Each execution is elaborated with a composition of more than 5000 characters in a way that one will be able to read two different messages on the same image. The most outstanding element in the piece is the product: GOYA Coffee.
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Credits Agency: Dieste Chief Creative Officer: Ciro Sarmiento Head of Art: Gustavo Zapata Associate Creative Director: Marina Cuesta Art Directors: Rocío Ramírez | Jesse Echevarría Copywriter: Marta Matías