GOYA INVITES YOU TO WIN BACK YOUR LATIN CHILD
One out of every four kids growing up in the U.S. is Latino. Their parents go through tremendous efforts in honoring their Latin culture at home. That’s why we decided to create a campaign about them, recognizing their efforts and letting them know that with Goya, they can continue teaching their kids that life has more than one flavor.

As experts in Latin flavor, Goya wants to invite all Latin families living in the U.S. to get back part of their culture by cooking traditional recipes as well as encouraging them to try new Latin flavors.

Recognitions: 

Featured in Creativity's Top 5 
USH Idea Awards 2017
Gold / Craft - Direction 
GOYA: Prodigal Son
USH Idea Awards 2017
Gold / Craft - Casting & Performance 
GOYA: Prodigal Son
USH Idea Awards 2017
Gold / Planning
GOYA: Prodigal Son
USH Idea Awards 2017
Silver / Film 
GOYA: Prodigal Son

Prodigal Son 

Kids Menu

Food at Home

My Friend Ashley

Credits 
Agency: Dieste 
Chief Creative Officer: Ciro Sarmiento
Head of Art: Gustavo Zapata
Associate Creative Director: Marina Cuesta 
Art Directors: Rocío Ramírez | Jesse Echevarría
Copywriter: Marta Matías 

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